It is no secret that black Friday and cyber Monday are probably the two biggest days when it comes to sales and special deals. And although you may think that you need to spend a lot of money when it comes to marketing your sales and deals, that may not necessarily be true since research shows that email marketing campaigns brought in 54% of the revenue during November and December of last year, which makes this marketing tool the top channel for ecommerce stores. And if you still haven’t figured out how to take advantage of this tool best, let us give you a few tips to make things easier.
Try to reach out to last year’s shoppers
A mistake that a lot of businesses make is that they assume that they shouldn’t expect people that they haven’t seen since the last holiday season to come back. Since black Friday and cyber Monday are the perfect time for people to score some great deals on potential Christmas presents, you should assume that those people might come back seeing as how they are probably still shopping for presents for the same people. Before the big day comes, reach out to these customers via email and send them some personalized recommendations based on what you already know about them and what they have previously bought form you.
Don’t forget about your loyal shoppers
If you can be bothered to reach out to people that probably only shop in your store once a year, then you should definitely be bothered to reach out to your loyal customers. Of course, you should treat your loyal customers with extra care all year round, but black Friday and cyber Monday are the time where you should really pull out all the stops. You should consider offering them special, early access to all of your best black Friday and cyber Monday deals, as that will make them feel extra special and will potentially encourage them to shop even more.
Stay in touch with customers that have abandoned their shopping carts
Just because someone left your website and left a full shopping cart on the way out, it doesn’t mean that they are not interested in your products. Cyber Monday is a day where shoppers want to make sure they are getting the best deal possible and they may just be looking around. You should draft a series of emails beforehand that are specifically designed for customers that have abandoned their shopping cart and send the first email right after they abandon their cart, and then follow up by sending a second email a few hours later to the shoppers that haven’t come back yet.
Good, solid and effective marketing campaigns are not a simple thing to come up with and they are usually the result of some hard work and long planning. If you haven’t started yet, then we suggest you get to work because this can be a great tool to use in order to promote your incredible black Friday and cyber Monday deals and sale offers.
— Find Your Future! (@findurfuture) 26 de septiembre de 2017